For: Agency Owners and Marketing Leads
You simply can't "stand out" anymore just by having a professional website or a few compelling case studies.
Everyone has those.
So how are successful agencies separating themselves from the noise today?
By building the personal brands of their company's leaders to:
- Earn credibility by having their insights published in leading publications
- Drive organic exposure for the agency by sharing the right type of material across social channels
- Showcase their individual experience and expertise in a way that provides value to readers (instead of bombarding them with ads)
In 2017, Digital Press was launched as an agency to work exclusively with founders, C-level executives, speakers, investors, and more, helping position these individuals as leaders in their industries.
In less than 10 months, Digital Press crossed 1M in revenue.
And in less than 15 months, Digital Press became a multi-million-dollar agency having worked with founders and executives of top companies in Silicon Valley and around the world.
We spent $0 on PR campaigns.
We spent $0 on Facebook ads.
Instead, we practiced what we preached, and positioned Digital Press founder, Nicolas Cole, as the go-to resource in this field.
As a result, Cole accumulated over 50,000,000 organic views on his written content, had work published in TIME, Forbes, Fortune, Business Insider, and Harvard Business Review, among others—and began speaking on how to stand out as a company by positioning the company's leaders, first.
What You'll Learn
Our proven process for writing and distributing high-performing articles online and building industry authority.
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How to position your company’s founders and CXOs as industry thought leaders (and the unfair advantages gained by doing this successfully)
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How to build your own Content Roadmap and create a content strategy that pays dividends over the long term
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How to leverage today's most powerful social platforms to distribute written content: LinkedIn, Medium, and Quora
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The proven recipe behind Digital Press founder Nicolas Cole's approach to writing online (and how to write viral articles)
Curriculum
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1
Part I: Introduction
- Welcome!
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2
Part II: Philosophy
- Myths
- Time vs. Resources
- Perfectionism
- Patience & Consistency
- What "Content" Means
- The ROI of Thought Leadership
- ROI: Unfair Advantage
- ROI: Clients and Investors
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3
Part III: Ideation
- Screen Walkthrough: Competitive Landscape
- Screen Walkthrough: Content Roadmap
- Endless Idea Generator & Content Roadmap Template
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4
Part IV: Articulation
- Finding Your Voice
- Screen Walkthrough: Writing for the Internet
- How To Approach Your Content
- Screen Walkthrough: Competitive Value
- Viral Toolkit
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5
Part V: Distribution
- Screen Walkthrough: The Nicolas Cole Process
- Thought Leadership Marketing Strategy
- Maximizing Your Material
- Guide: Maximizing Your Material
- Guide: Brand Audit
- How To Start Writing On Medium
- How To Build Thought Leadership on LinkedIn
- Ultimate Guide to Quora
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6
Part VI: Conclusion
- Thank You
Wayne Chang
Co-Founder, Crashlytics (Acquired by Twitter)
Brian D. Evans
Inc. 500 Entrepreneur
